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Search Engine Optimization Articles
The Most Important and Basic factor in SEO
9-3-2007
By: Terry Brown
One of the most frequent questions I receive as an SEO consultant is "what is the most important factor when trying to start a SEO campaign". Many people have very different answers to this question but I feel the answer is quite simple. The answer to this question reminds me of the movie "Field of Dreams" when Kevin Costner kept hearing the phrase "If you build it, they will come". In the SEO world if you build quality, relevant, content the traffic and inbound links will come.
So many times I am approached by people who are looking for the simple and easy SEO magic bullet that will get them straight to the first page of Google. Well this magic bullet doesn't exist. Google and the other major search engine have spent years perfecting their algorithms to weed out spam and other black hat SEO techniques. What you are left with is good, quality, content-rich, websites at the top of just about every search query.
Another advantage to having a website with excellent content is the emergence of StumbleUpon and other web programs that allow users to recommend and promote content they enjoy. There is nothing better a website owner can do than create an online buzz about your company or product.
Here some examples of ways to build relevant quality content on your site.
1. Build a top 10 list that informs people about your specific industry or service but should not have a sales focus. You want to show your readers that you are an expert on your particular subject or industry.
2. Start a Blog about your specific industry that keeps people in the know of current trend and changes in your area of expertise.
3. The less graphic content the better. If you are going to add content to your website, make sure a search engine will be able to read it. If your website is made up of 90% flash, consider redesigning your site to include some keyword rich text.
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